Lead generation is the core of any business growth strategy, meaning it involves attracting someone just around the corner into a potential buyer. However, every time they make a perfect choice, businesses go into quite a very standard debatable discussion about whether they should opt for inbound or outbound lead generation. Both inbound and outbound have good and bad aspects…

In this era, digital marketing is changing rapidly, and so is the lead generation pillar under which businesses thrive. Artificial intelligence and automation in lead generation detect, engage, and eventually convert a potential customer into a real client. All these technologies streamline many processes irrespective of whether an organization is a small startup or a gigantic enterprise; hence improving efficiency…